Patent Portfolio Management Strategic Implementation For Your IP Strategy

Strategic Implementation For Your IP Strategy

Once the IP strategy and tactics have been developed they must be executed in order to favorably impact the business.  Maximum value can be achieved when executing a business-aligned IP strategy.

Aligning the execution of the IP strategy with the business strategy will require processes that will ensure this is achieved.  We help you implement, measure and manage the execution based on sustainable metrics.

IP strategy
Developing Your IP Strategy

In many companies, these processes are often poorly organized and seldom prioritized.  We have seen clients whose inventors competed to get their inventions filed as patent applications by making the most demands in the patent department. This resulted in effort expended on patent applications based solely on input from inventors with many non-business aligned patents being filed.

We assisted the client by prioritizing all invention disclosures based on their fit to the IP strategy.  This had a positive impact on the value of company’s patent portfolio.

Once the invention has been created and documented it has to be reviewed for compliance with the IP strategy, then protected and its value extracted. Our job is to help you install the best processes to implement your IP strategy.  We do this with careful consideration of company’s culture and current processes.  We have found implementation is smoother and has greater success when integrated with the existing processes and culture.

Planning And Educating

We help you to clearly articulate how the IP strategy supports the desired business objective.  In order to produce an effective IP plan it is very beneficial to have an IP landscape analysis of your IP and that of your competitors.  Creating an IP strategy for the new product development will guide the team towards the type of IP needed to meet the objectives of the business.

It is important that your inventors understand the IP strategy and should be trained on it. Most inventors are not clear about the commercial definition of an invention, what is actually patentable, how to articulate the invention and how to properly disclose it.

By training your inventors we help you to bridge that gap.  We provide them with a basic IP understanding that covers the IP strategy of the company, why it is vitally important to the organization, what is patentable, how their inventions will be disclosed and how the patenting process works.

Acquiring IP

In order to support the business goals of the organization your strategy may include acquiring technology and IP from outside the company.  Our knowledge in this area can be very useful in helping you acquire technology and IP through in-licensing or cross-licensing.  We’ll help you determine what kind of IP rights you’ll need before you begin the negotiating and help you to understand the other party’s IP portfolio to help plan your approach.

Documentation

Documentation is one of the critical components to successfully execute your IP strategy.  We have found that most inventors would prefer to solve technical problems and invent rather than document any of it. Regardless, it is a vital step for IP protection.  This is where the inventor notebooks and invention disclosure forms come into play.

Your inventors must understand the importance of documenting inventions using an industry compliant method.  We’ll deliver training to your inventors as to why documentation is important and how to do it properly. We also recommend compliance verification periodically until the IP culture is well-established.

Review Process

We develop a review process to help you ensure the IP aligns with the IP strategy.  This process will facilitate the decision as to whether the invention will be kept as a trade secret, filed as a patent application, an enabled publication or simply abandoned.

We have found that some organizations that skip this step usually file patent applications for everything that is patentable from R&D.  This results in an expensive but low-value patent portfolio.  We have helped transform organizations by implementing this process where it previously did not exist.

Our review process also looks at foreign filing decisions based on your global business strategy. We’ve seen organizations obtain patent coverage in countries where they would never enjoy a return on investment.  Moreover, we’ve seen disclosures made in one jurisdictions harming IP protection in others. Your resources will be used efficiently by maintaining alignment with the business strategy and using reliable in-country legal input.

Protection

The patent application, filing in the appropriate jurisdiction and prosecuting it through to the grant of the patent are the basic steps to protecting your IP.  Since this process is dealt with in detail in our patent prosecution  and patent optimization pages we won’t repeat them here.

There are other processes used to protect IP that are often overlooked by many organizations. They include trade secret policy and process, defensive publications and product clearance.  Some clients we have worked with said they have trade secrets, but never established a written trade secret policy or a trade secret registry.  Furthermore, they neglected to provide training to their employees on how to protect their trade secrets. Without these processes in place they would have difficultly preventing trade secret theft.

Using a trade secret registry will keep this important intellectual property more visible to management so that they can be proactively administered.

Value Extraction And Measurement

With the right IP strategy and business model out-licensing can be a very lucrative option.

In some cases out-licensing may be the result of a strategy of IP enforcement.  Our licensing specialists can help you develop and sustain an increasing revenue stream.

If your IP strategy contains an IP enforcement component you will need a proactive, systematic process to gather competitive intelligence. You will need to focus on those patents which are most likely to be infringed upon and monitor the organizations likely to encroach on your patents. You may need to outsource you reverse engineering services to uncover infringement of your patent claims?

Part of the IP enforcement decision will depend on the opportunity versus risk and we can help you make that determination.  IP enforcement is not just a legal process.  It is also a business process whose key decisions must be made by informed business managers.  We help you to align this process with the business in order to achieve optimal results by assisting you in determining:

  • What has the greatest potential impact on the business results?
  • What is the percentage of profit margin that is protected by IP and how much is it worth?
  • Is it trending upward or downward?
  • What percent of your revenue is protected by your patents?
  • How much revenue is derived from licensing, if any?
  • What percentage of your patent portfolio is being used for value protection?
  • What percentage of it is for or value extraction?
  • When do your key patents expire?

When the measurement results are combined with other types of IP metrics, management can forecast personnel and departmental expectations.

Your Take-Away

As you can see, a systematic process carried out by those with experience and expertise is critical to successfully implement an IP strategy.  If an organization lacks the required processes or needs to improve existing processes they call upon Levin Consulting Group for expert guidance.  Our processes can be scaled to fit the size of your company and the breadth and complexity of your intellectual property.

We view these implementation processes as business processes rather than legal processes. The results from proper execution of your IP strategy will have a significant impact on the profitability and sustainability of your organization.

Contact Us to begin the conversation.